Brand Deal Calculator by Built By Nell

Know what to charge before you reply.

A brand lands in your inbox and your stomach does that flip. Excited, then unsure. You don’t want to lowball yourself, and you don’t want to ask for more than the deal is worth. This tool helps you work out a smarter price range, understand what the brand is asking for, and reply with more confidence.

Get the Brand Deal Calculator for $35 See How It Works

Nobody hands you a rulebook for this.

You just get the email and a decision to make, usually fast. Ask for too much and you worry the brand disappears. Ask for too little and you may realize later that you never charged for the usage rights, raw footage, revisions, or exclusivity buried in the offer. The stress isn’t really about the number. It’s about not knowing if your number is even close to right.

Sound familiar?

A few things that tend to show up in brand emails, once you know what to look for:

The word “exposure” shows up where a rate should be.

The offer includes usage rights or whitelisting, and it’s not clear what either one actually means.

You search “what should I charge for a sponsored post” and get five completely different answers.

You send a number, then spend the next hour wondering if you just left money on the table.

A brand calls free product a “partnership.”

This is where the calculator comes in.

You enter the details of the offer. It walks through the numbers with you, term by term, and shows you where you actually stand. No more guessing, and no more hoping the number you picked was close.

Founding access includes the full guided calculator, 20 Quick Deal Scans, and practical guidance for replying to brand offers.

What you get for $35

The full guided calculator

Work through the complete offer and get a personalized pricing range based on the content, workload, rights, and terms involved.

20 Quick Deal Scans

Paste an offer when you need a faster read. Spot missing terms, possible concerns, and important questions without going through the full walkthrough.

Help writing your reply

Get a practical starting point for responding to the brand, asking follow-up questions, or making a counteroffer. Then adjust it into your own voice.

How it works

Step 1

Enter the offer

Add the details the brand sent you.

Step 2

Review the deal

See your price range and what’s missing.

Step 3

Decide how to respond

Use the guidance to reply with confidence.

The full guided calculator stays available for as long as the Brand Deal Calculator is active and supported. Quick Deal Scan is the faster option for a quick gut check, and your founding access includes 20 Quick Deal Scans total.

What it actually checks

Every deal is different, but these are the pieces that quietly change what an offer is worth:

Platform and deliverables

Audience and average views

Production complexity

Revisions

Usage rights

Whitelisting

Raw footage

Editing rights

Exclusivity

Turnaround time

Gifting and product-only offers

Travel or production costs

What you actually get back

A real example, from an actual calculator test, so you can see exactly what a result looks like. Your results will depend on your audience, deliverables, usage rights, exclusivity, revisions, and other offer details.

Your three numbers

Opening quote: $1,450

What you lead with when you reply.

Target rate: $1,225

Where you’re aiming to land.

Lower recommended range: $1,025

The point where you should pause and look closely before accepting less. It is not a universal minimum. It reflects the details entered for this specific offer.

What the brand is actually buying

A plain-English summary of the deliverables, usage rights, and any other terms baked into the offer, so you know exactly what you’d be agreeing to.

What still needs to be confirmed

Anything the brand left out, like how long they can use your content or whether the deal is exclusive. These are worth asking about before you sign anything.

How to respond

A starting point for your reply. Copy it, paste it, and make it sound like you.

Short on time? Quick Deal Scan.

Sometimes you don’t need the full walkthrough. You just need a fast read on an offer. Paste in the offer text and Quick Deal Scan gives you a quick take on where it stands.

Your founding access includes 20 Quick Deal Scans total. You can use them whenever you need them. There is no daily limit. The full guided calculator does not use your Quick Deal Scan balance.

Quick Deal Scan privacy: Quick Deal Scan sends the offer text you provide to an AI service so it can identify deal terms. Built By Nell’s calculator database does not store the pasted offer text or generated scan result. It does retain scan-usage and basic technical records.

Who this is for

Creators who are new to brand deals
Growing creators who aren’t sure what to charge
Experienced creators who want a second set of eyes on an offer
UGC creators
Creators reviewing a gifted or product-only offer

Founding Launch

A small group. Real feedback.

The calculator is built and ready to use. I’m opening it up as a founding launch to a small group first, and I’ll be listening closely to how it works for real creators.

Founding price: $35 one time

Founding spots available: 20

Full guided calculator access: Available while the Brand Deal Calculator remains active and supported

Quick Deal Scans included: 20 total

Support included: Access help and technical support

Refund terms: Purchases are final once digital access is delivered, except for duplicate charges or an access problem that cannot be resolved within three business days

Why I built this

I built the Brand Deal Calculator out of the same questions I kept getting asked, over and over, whenever a brand offer landed in someone’s inbox and they weren’t sure what it was actually worth. It comes from real creator-partnership experience, not a guess.

Frequently asked questions

No. This gives you a planning range based on USD pricing benchmarks and the details you enter. Real offers vary by platform, niche, audience, and brand budget.

No. It helps you walk into the conversation with a clear, informed number. It can’t guarantee what any brand will agree to.

Yes. You can enter a gifting or product-only offer and get guidance on how to think about it.

Yes. It asks about usage rights, whitelisting, and other terms so they’re reflected in your range.

No. This is a decision-support and planning tool, not a legal review service. For contract or legal questions, talk to a lawyer.

Yes. It currently uses USD pricing benchmarks.

Everything in the Founding Launch section above is confirmed: price, spots, and what’s included. If any of it changes, you’ll be the first to know.

No. Your purchase includes access while the Brand Deal Calculator remains active and supported. You’ll be notified of any significant changes.

You’ll get help with access, technical issues, and questions about using the calculator. Individual deal reviews, contract reviews, personal rate recommendations, and negotiation on your behalf are not included. For more hands-on strategy, you can book the AI Content & Income Strategy Intensive separately.

After you purchase, I create your private access code by hand and email it to you within one business day. Your code unlocks the full guided calculator for as long as the Brand Deal Calculator stays active and supported. The full guided calculator does not use your Quick Deal Scan balance. You also get 20 Quick Deal Scans total, which you can use whenever you need them, with no daily limit. No account setup is required. Because I make each code myself, it isn’t instant. Keep your code private and treat it like a password.

Quick Deal Scan sends the offer text you provide to an AI service so it can identify deal terms. Built By Nell’s calculator database does not store the pasted offer text or generated scan result. It does retain scan-usage and basic technical records.

Know what to charge before you reply.

Stop guessing. Start replying with a number you actually trust.

Get the Brand Deal Calculator for $35